A Strategic Business Plan is much more than a tool to obtain financing. If you
still have all you plans and ideas locked up inside your head... preparing a strategic plan helps you clarify your
company's direction, ensures your key leaders are all "on the same page", and keeps both management and
staff focused on the tasks at hand.
A Strategic Plan is often needed when...
Starting a new venture, product or service
Expanding a current organization, product or service
Buying a new business, product or service
Turning around a declining business
The Strategic Plan provides a blueprint, describing your company, its products, the competitive environment,
management team, financial health, and business risks.
The plan allows you to...
Identify and describe the target customer profile, features, advantages and benefits of
your new venture, product or service.
Justify that your plans are credible by fully researching the need being filled with your new
venture.
Develop marketing plans including full descriptions of targeted promotional campaigns with
implementation timelines. You also get to examine market conditions, the nature of your customers, as well as your
competitors, sales potential, and projected results of your promotional campaigns.
Develop staffing plans including identifying the key players, skills, attitudes and expertise
needed to build the venture.
Develop management plans including full descriptions of management systems and timelines for
implementation.
Develop financial plans including projected startup costs, operating costs, revenue, profits, and
break-even analysis for the first 3 to 5 years.
Projected financial plans allow you to effectively predict upcoming problems, or prevent them. In other
words, the perspective gained through your Strategic Business Plan can make a significant contribution to your
company's success, and help you get the funding you require. In fact, most lending institutions and private investors
will not even talk to you without a solid financial plan.
Identify building and equipment needs including vendors and cost estimates.
Formulate company milestones including timelines for upcoming products and services in
development.
Remember: Failing to plan is planning to
fail.
Let us help you develop a powerful Strategic Business Plan that drives your business to the level of success
you deserve.
J. Kennith Brown, CPA
7500 Memorial Parkway S.W.
Suite 215-G
Huntsville, AL 35802 Phone: (256)650-0711 Fax: (256)650-0713 info@jkbcpa.net
